Marketing Resources Directory - Media Director

 

What is a Media Director?

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The job description of a Media Director is that this person is responsible for managing the purchasing of print space in newspapers and magazines, and get broadcasting time on radio and television stations for clients. Media Directors use statistical models to do describe the best media plan for the client which is based on a maximum media effectiveness for the client. Media Directors determine where to place clients ads in newspapers or magazines based on the clients objectives and budgets.

The average Media Director earns an average of $71,914 but it has been reported that over 50% of Media Directors earn between $62,250 to $91,250.

To become a Media Director you need a Bachelors degree with 5 years of field experience.

Common Media Director personality traits include having the ability to multi-task, detail oriented and have the ability to articulate clearly.

 

 

 

 

 





 

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