Marketing Resources Directory - Media Buyer


What is a Media Buyer?

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A job description of Media Buyer is that they are responsible of purchasing media space or time as well as developing the campaign and researching how it will be most effective for the client. Media Buyers mission is to enable the marketer to communicate the message in the most effective way possible with minimum cost.

An average salary of Media Buyer is $41,295 but it has been reported that over 50% of Media Buyers earn between $33,713 and $44,238.

To become a Media Buyer you would need a Bachelors degree with 2 to 4 years of field experience.

Some personality traits a Media Buyer should include is the ability to buy stuff for cheap and make it last more and they must possess negotiating skills, work well under pressure and have fantastic money management skills.







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