Marketing Resources Directory - Advertising Sales Director


What is an Advertising Sales Director?

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An Advertising Sales Director is someone who develops, implements and maintains the company's advertising strategy for business, sales, and technical perspective. An Advertising Sales Director develops the budget and projections for the company's advertising. Advertising sales directors do negotiating agreements with outside sales representatives managing the development of the sales materials such as media kits. Advertising Sales Directors are also in charge for managing group advertising sales representatives.

Primary Responsibilities Include:

  • Managing and leading the advertising sales effort within a tight knit team
  • Selling print advertising space to computer, technology and Internet content companies; primarily via telephone sales
  • Assessing, implementing and managing ad sales software and database management systems
  • Delivering excellent customer service
  • Market research to understand client marketing behavior and trends
  • Cross-promoting other company products: i.e. Streaming Media Event sponsorships, trade show and online advertising & sponsorships etc.
  • Working closely with the publisher on strategic marketing


  • Minimum of 3 years magazine sales experience - preferably with broadcast or Internet media company focused on high tech or business markets
  • Highly organized and able to prioritize and manage multiple tasks.
  • Good written, communication and people skills.
  • Computer savvy, knowledge of print advertising industry and streaming media industry beneficial
  • Energetic, self-motivated and resourceful.

The average salary an Advertising Sales Director gets is $113,434 but it has been reported that over 50% of Advertising Sales Directors earn between $96,876 and $156,266. To become an Advertising Sales Director you need a Bachelors degree and 5 years of field experience. The common personality trait of an Advertising Sales Director is self-motivation, effective presentation skills, creativity, idea generation, good written expression, oral comprehension, written comprehension, deductive reasoning and work great with people.







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