Marketing Resources Directory


Welcome to your marketing industry resources website. With this website, you will be able to read and learn more detailed information about marketing. You will be able to find information about the basics of marketing, marketing research, marketing planning, and much more. If you are interested and are curious to learn more, browse through the site. You will find it to be very resourceful.

What are the Basics of Marketing?

To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong.

Marketing is based on customer importance. The two important principles are:

* All company policies and activities should be directed toward satisfying customer needs.

* Profitable sales volume is more important than maximum sales volume.

To best use these principles, a small business should:

* Determine the needs of their customers through market research

* Analyze their competitive advantages to develop a market strategy

* .Select specific markets to serve by target marketing

* .Determine how to satisfy customer needs by identifying a market mix

Market Research

Successful marketing requires timely and relevant market information. An inexpensive research program, based on questionnaires given to current or prospective customers, can often uncover dissatisfaction or possible new products or services.

Market research will also identify trends that affect sales and profitability. Population shifts, legal developments, and the local economic situation should be monitored to quickly identify problems and opportunities. It is also important to keep up with competitors' market strategies.

Market Strategy

A marketing strategy identifies customer groups which a particular business can better serve than its target competitors, and tailors product offerings, prices, distribution, promotional efforts, and services toward those market segments. Ideally, the strategy should address unmet customer needs that offer adequate potential profitability. A good strategy helps a business focus on the target markets it can serve best.

Target Marketing

Owners of small businesses usually have limited resources to spend on marketing. Concentrating their efforts on one or a few key market segments - target marketing - gets the most return from small investments. There are two methods used to segment a market:

1 . Geographical segmentation - Specializing in serving the needs of customers in a particular geographical area. For example, a neighborhood convenience store may send advertisements only to people living within one-half mile of the store.

2. Customer segmentation - Identifying those people most likely to buy the product or service and targeting those groups.

Managing the Market Mix

Every marketing program contains four key components:

  • Products and Services
  • Promotion
  • Distribution
  • Pricing

These are combined into an overall marketing program.

Products and Services - Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service.

Promotion - Promotion strategies include advertising and direct customer interaction. Good salesmanship is essential for small businesses because of their limited ability to spend on advertising. Good telephone book advertising is also important. Direct mail is an effective, low-cost medium available to small business.

Price - The right price is crucial for maximizing total revenue. Generally, higher prices mean lower volume and vice-versa; however, small businesses can often command higher prices because of their personalized service.

Distribution - The manufacturer and wholesaler must decide how to distribute their products. Working through established distributors or manufacturers' agents generally is easiest for small manufacturers. Small retailers should consider cost and traffic flow in site selection, especially since advertising and rent can be reciprocal: A low-cost, low-traffic location means spending more on advertising to build traffic.

The nature of the product or service is also important in siting decisions. If purchases are based largely on impulse, then high traffic and visibility are critical. On the other hand, location is less a concern for products or services that customers are willing to go out of their way to find. The recent availability of highly segmented mailing lists, purchased from list brokers, magazines, or other companies, has enabled certain small businesses to operate from any location yet serve national or international markets.

Marketing Performance

After implementing a marketing program, entrepreneurs must evaluate its performance. Every program should have performance standards to compare with actual results. Researching industry norms and past performance will help to develop appropriate standards.

Entrepreneurs should audit the company's performance quarterly. The key questions are:

1. Is the company doing all it can to be customer-oriented?
2. Do employees ensure the customers are satisfied and leave wanting to come back?
3. Is it easy for the customer to find what he or she wants at a competitive price?


Learn more about Marketing by clicking on the resources below.

Our Free Resources Updated Daily:

Online users have provided the below resources.
Let us know if they have been useful to you:

  • When my best friend called me and told me that she does not know how she could get her ready for her students to take the test. I told her about this direct instruction language that I had seen on the web. It already has the researching and preparing instructional and testing materials done for you. I told her to try it.

  • We needed a custom belt conveyor, and we turned to the expert convey manufacturers over at Rapid Industries. As usual, they did an amazing job for us. We a debt of gratitude for a job well done by Rapid Industries.

  • Two weeks ago I was talking with a friend and he invited me to sign up with the professional team at sosbuzz. I logged on to and I signed up for free and I wrote some free ads. I looked at an sosbuzz review that said that this pay after confirmed sale is the wave of the future. You charity or cause can benefit when you choose them on your account.

  • To be listed on the first page ranking results of major search engines is a coveted position as many companies spend thousands of dollars in obtaining a Search engine placement that can keep them on the first page ranking results of search engines.

  • The reason that I was looking for a search engine optimization firm was because I really wanted people to find my web site on the first page of major search engines because what I have is an online business. Therefore, I started to look for a saerch engine optimization firm that I can count on and came across this site and found what I was looking for.

  • The other day when I was looking for an assembly conveyor, one of my buddies told me to check out this site. He told me that here I could find the assembly conveyor that i am looking for. He told me to check out this site for conveyance of products that need to be assembled at pre-designed workstations.

  • The other day when I was looking for nail and fastener machinery for the industry that I am in, one of my buddies told me that I should check out the nail and fastener machinery provided by this corporation. He told me that Gavlick Machinery Corporation buys and sells used wire machinery; including nail and fastener machinery.

  • The other day one of my cousins was on the web and he found a site that sells some outstanding helium pressure vessels. He did some research and he found out that these helium pressure vessels are one of the best. My cousin works in the industrial sector and he recommends these products to others.

  • The other day I went to have a hearing test and they used an audiometer to test me. This audiometer is an amazing tool because it can measure in great detail exactly what I can hear. I listened to many different tones and pitches and this instrument took track of all of them. They said that my hearing is excellent.

  • The only Mustang specialists in Florida that I trust with any Mustang upgrade needs is Forza. They are top notch Mustang specialists that have an amazing reputation.

  • The most effective mobile portable blast booths I bought for our firm was from RSI. They were amazing and professional.

  • Thanks to men like Mike Piscal lower income students have the same access to top notch education via charter school like the rich kids living in high-end neighborhoods. I can see why education reform upsets the unions, but guess what charter schools are great for students.

  • Take a look at our standup electric basses that you wont be able to find anywhere else! If you would like to browse through our inventory of electric bass please visit us at

  • Take a look at our standup electric basses that you wont be able to find anywhere else! If you would like to browse through our inventory of electric bass please visit us at

  • Some months ago our company hired an excellent rigid flex manufacturer. We make medical equipment and now we would endorse this outstanding rigid flex manufacturer to others. They are skilled at producing some flex circuit materials and flex circuit cable. These rigid flex circuit products are precisely made.

  • Some months ago our company hired an excellent rigid flex manufacturer. We make medical equipment and now we would endorse this outstanding flex circuits to others. They are skilled at producing some flex circuit materials and flex circuit cable. These rigid flex circuit products are precisely made.

  • One of my wife's friends was injured in a car accident and she has extensive damage to her face. Once her injuries healed my wife's friend spoke with the staff at cosmetic surgery salt lake city. She feels that she is not as pretty as she was before the accident and she wants to have idaho cosmetic surgery to take care of this.

  • One of my sons loves dogs and he told me that he wants to get a puppy now that he is in a new home with a big yard. He told me that he was looking on the web and he came across a site that is selling some white golden retriever puppies. He said that these white golden retriever puppies are really wonderful.

  • One of my friends is between jobs and he was excited to find a site on the web that offers some excellent contract sales jobs. He took some time to do research and he told me that these contract sales jobs are just the kind of opportunity that he is looking for. He said that these sales jobs can be quite lucrative.

  • One of my cousins works in a lab where they manufacture vitamins and supplements. He told me that one of the biggest sellers are the private label nutritional supplements. These private label vitamins are just as effective as the name brands and they cost much less to the consumer.

  • One of my cousins has a successful web based business and he was telling me that he would like to track how many people visit his website. He browsed the web and he found a site for free counters. He was really pleased to find this free web counter. Now with these free hit counters, he can track visitors to his site.

  • One of my cousins has a horse farm and he was telling me about the new horse waterers he bought. He said that these automatic horse waterers are wonderful and they make the work easier. He wishes that he had purchased these horse waterers earlier. He said that this company also sells some wonderful automatic livestock waterers.

  • One of my brothers is the manager of a large company and he told me about an excellent heavy duty cross cut shredder that they use. My brother said that they did some research and they found out that this heavy duty cross cut shredder is outstanding. He also recommends some hard drive shredders that work great.

  • One of my brother is a hard worker and he has been with the same industrial firm for several years now. He told me that a review appeared in a industrial magazine that said that the rotary draw benders that they sell are one of the best in the market. My brother said that these Swaging Machines are very well made.

  • Now that I am a married man, I want to get settled in a nice home with my wife. I went to the web and I found the site for a fort hood texas real estate agent. In my humble opinion, this fort hood texas real estate agent is one of the best and I would recommend them to anyone. We plan to close on a nice home soon.

  • My son wants an Australian labradoodle puppy for his birthday and I told him that if he got good grades on his report card I would get one for him. I know how much my son wants an Australian labradoodle puppy because he's been asking for one for a while now.

  • My sister stayed at one of the vacation condo rentals Okaloosa Island and when she came back and showed me her vacation pictures and I absolutely fell in love with the pictures she took. I've decided that my next vacation is going to be to Okaloosa Island and no one can change my mind on that.

  • My husband and I were very interested in buying a land in Sitka Alaska where the neighborhoods are friendly and the houses are not over priced. We called a the Real Estate company in Sitka and gave them a good offer for a land we knew would be a great investment. So we went to Sitka then bought some more land in Sitka Alaska to built ourselves a nice home.

  • My favorite cosmetic dentist in Arlington is Dr. Ghanim. Well, I guess his staff is part of the reason I like that office so much. They are always nice to me, and always caring. Also, it doesn't hurt that Dr. Ghanim is a highly education and experienced dentist. Check out his bio at

  • Last week when I was talking to one of my business partners, he told me about the search engine optimization that he was thinking of getting for our business because it is an online business and search engine optimiztion can really help with our ranking on the first page of major search engines and that way we can get a lot more customers then we have been getting. I really liked his idea and decided to go with it.

  • Last week I went to visit the excellent team at tanning salon broken arrow and my tan really looks great. I enjoy going to the beach in my swimsuit and I strongly recommend the professional staff at tanning salon broken arrow. I also endorse some salons tulsa that come equipped with tanning beds that give you a great tan.

  • Last week I had an appointment to see the outstanding team at bioidentical hormones san diego. I am an advocate for natural health care and the staff at bioidentical hormones san diego are professional. I also endorse the crew at weight loss san diego as well as the staff who work at natural medicine san diego.

  • Last Thursday I read an article about the excellent team at kitchen cabinet refacing long island. The staff at kitchen cabinet refacing long island is professional and they know what they are doing. I endorse these discount kitchens long island and some kitchen refacing long island. These kitchen counter tops long island look great.

  • In our automotive plant we use some outstanding wet dust collection. As a supervisor, I would strongly recommend these excellent surface mounted assembly conveyors to others who have a manufacturing operation. These production assembly conveyors are made well and they are safe and reliable.

  • In my view the best social media tools can be found here. It is an amazing seo tool and that every social media agency must have. In fact, I won't even consider during any business with any seo or marketing company if they don't have this social media seo tool.

  • If you want the best prices on party rentals Phoenix AZ area, go to AZPartyZone; they are amazing.

  • If you want the best coverage for health insurance Hollywood has to offer, but do not want to pay full price, then call the nicest insurance agent I know, Paul Arakelyan. You can read his bio on his site at They gave him his own live call-in insurance show, as he truly is an expert on all types of insurance policies and laws.

  • If you want cheap delivery prices and fast set-up of bounce house rentals in Phoenix, then book mark AZ Party Zone's website. They have it all!

  • If you want a great deal on 16u baseball tournaments go to They have lots of great baseball tournaments too and I highly recommend

  • If you need to find the top medical surgical center for cosmetic surgery Bakersfield has to offer, I would go through Dr. Roger Kohn MD, you can see his site at

  • If you are looking to do a fast and accurate Fort Hood TX mls home search that has all the latest home listings, check out - it is the best source of MLS for the Fort Hood Texas area.

  • If you are looking for the top luxury car rentals LA has to offer, but you don't want to pay more, then check out They have every luxury and sports car available, and they charge less that any other car rental shop in Los Angeles.

  • If you are looking for a steel roofing manufacturer, then this is the right place to look. This steel roofing manufacturer can provide you with the steel roofing that you are looking for. Metal roofing is maintenance free roof with our cool-roof paint technology helping to lower you utilities. Check it out for more information.

  • If you are looking for a cute lap dog for your apartment, then check out They have this adorable blue French bulldog puppy listed on their site that is just lovely.

  • if you are going to operate a metallic seal then it might be a good idea to wear goggles. My husband always wore his goggles when he operated this heavy equipment and I am very glad he does. Working with metallic seals could be dangerous so next time you need to work with one, wear your goggles.

  • I was shopping around for custom size rugs, and was fortunate enough to find Melrose Carpet. They were amazing. They have my favorite Sisal and Seagrass rugs in store. The best part about them is they are able to customize the rugs.

  • I was going to Denver for a few weeks, because I was going to sell some of my properties that I own in Denver and I wanted these properties to get Denver home inspections before I sold them. When I got to Denver, my cousin who lives there told me that I should contact the home inspector from HOMESPECK.

  • I wanted to put on a great show for our corporate event, which we hold every year, I decided to hire corporate event break dancers who can entertain our employees for about an hour. I asked around and everyone strongly recommended I visit the Industrial Rhythm website and hire them as they have experienced break dancer and stomp dancing entertainers. In addition, they do bucket drumming like I had seen on the new where trash can drummers put on an incredible show using spoons and buckets. After hiring them I highly recommend Industrial Rhythm to anyone who needs wonderful corporate event entertainment for any awards events of business meetings.

  • I wanted to find a sober living home for my husband. So I asked my neighbor who is a doctor if she can recommend the best program for sober living Santa Monica can offer, and she told me about Miracle Terrace. I checked out their site at and I was very impressed.

  • I love all labradoodle puppies, but my favorite color is the red labradoodle puppies. So I asked around if anyone knew of a breeder that has red labradoodle puppies for sale and my neighbor told me to call up Sun Valley Labradoodles. So I visited their site and got their number and called. I ultimately bought my red australian labradoodle puppy from them and I am so happy. Thank you Sun Valley LAbradoodles. I recommend them to anyone looking for an awesome australian labradoodle breeder.

  • I interviewed several real estate agents and brokers. I also did lots of online research about each of them. I ended up hiring Johnna Johnson. After working with her, I can now say that she is the best Realtor Manvel has to offer.

  • I interviewed several Fremont CA real estate agents, and finally decided to hire Joseph Sabeh as he had a lot of experience being a seller's agent. You could always try to look for a house on your own, but finding the right agent makes a world of difference. The top real estate agents up North have pocket listings that they do not list on the MLS. That's the best way to find a house and get around all the bidding wars.

  • I interviewed lots of Florida advertising agencies, but my favorite Florida advertising agency was that of Dunn and Company, Troy Dunn's ad agency based out of Tampa FL.

  • I have always had issues with my self esteem. My girlfriend recommended I lose weight and go see a therapist. So I started to search for a anxiety therapy nyc to help me overcome my self esteem issues. I was always fat as kid, and had skin problems. I am very happy to report that Dr. Christine Fernandez helped me tremendously. I recommend her to all my friends that need therapy.

  • I had the opportunity to interview several personal injury lawyers, and I finally concluded that the best personal injury attorney Butler County PA has to offer her residents is the lawyer found at the site

  • I found this great database that had all these cool engine listings and engine promotions of business marketing. If you are looking for a device that will help you with your search of marketing then take a look at our database that will help you with your business marketing needs. For more information about this awesome engine listing and promotion check out where you will find everything you need about search engine marketing.

  • I found the most beautiful homes for rent Harker Heights has to offer when I went to They had fresh listings and the best Pictures of their rental property listings.

  • I found the information I needed on precision machining. If you are looking for details on precision machines or parts then this is the store to check out. Take a look at for information on their machines.

  • I found the best tasting Chinese Restaurant Glendale has to offer when a buddy of mine invited me for lunch at Chi Dynasty. Check out their full menu at

  • I found the best manufacturer of monorail conveyors when I was referred to Rhodes Conveyors by my best friend who is an engineer. They make top of the line conveyors are reasonable prices.

  • I found great deals on a site called that had fresh listings of Fort Hood bank owned homes. Check it out if you want to find bargains on houses.

  • I asked my primary physician to recommend the best pharmacist Los Angeles has to offer, and he told me to go to Medico Pharmacy. I checked them out, and they turn out to be one of the top compounding pharmacies in LA. In fact, my pharmacist at Walgreens told me that refer all their patients that needs compounding to that pharmacy.

  • I asked my mechanic friend if he can refer a trustworthy body shop to me, and he told me about Exotic Automobile Center. I called my insurance company and ask them if they were authorized car repair shops, and they said yes. So I gave them a shot. When I got my car back it was as though I had no dents and dings at all. My car looked brand new. It is no wonder my mechanic friend say they are the best body shop Los Angeles has to offer. You can see some of the body repair work on their site at

  • I asked my mechanic friend if he can refer a trustworthy body shop to me, and he told me about Exotic Automobile Center. I called my insurance company and ask them if they were authorized car repair shops, and they said yes. So I gave them a shot. When I got my car back it was as though I had no dents and dings at all. My car looked brand new. It is no wonder my mechanic friend say they are the best auto body shop has to offer. You can see some of the body repair work on their site at

  • I asked my colleagues if they can recommend the best manufacturer of corrugated boxes riverside CA has to offer and they all referred me to Corrbox. I am so glad they did.

  • Given that my wife and I have a great love for the Lord, we would strongly recommend a website that offers some outstanding armenian church songs. We read an article in a church newsletter about these wonderful armenian church songs. We also strongly recommend an armenian radio station that plays some beautiful sharagans.

  • Given that my son is a hard worker, he looks forward to his vacations. He told me that he and his wife did some research and they would recommend staying at some wonderful hotels fredericksburg tx. In addition to these hotels fredericksburg tx, they would also recommend some fredericksburg motels as well as some hotels fredericksburg.

  • Given that my aunt and uncle love to travel, they are planning to go to alaska this summer. They looked on the web and they are staying at a sitka vacation apartment. They own some time shares so that is why they want to stay at a sitka vacation apartment. They have never been to alaska before so they can't wait to go.

  • From all the wonderful magnet high schools in San Diego that I researched, and I mean researched where I interviewed every school's principal, the best one by far was Magnolia Public Schools. You can see why directly on their site at

  • As a manager for an industrial company, safety is one of my biggest concerns. The company bought some used reactors tanks recently. These used reactors tanks saved the company a lot of money and they do the job well. They hold chemicals and other industrial materials safely.

  • As a business owner, my friend is quite successful. He told me that he recently met with a firm to discuss risk assessment mitigation. He told me that he likes to plan ahead and be diligent so he wants to take care of risk assessment mitigation. He said that he recommends this plan to all of his friends. It is good to be prepared.

  • After living in northern California all my life and going to the same hair salon and spa for more than twenty years for my mens grooming needs, I am worried now because I will be moving to Studio, City California and I have no clue what hair salons and spas are well known. Therefore, I have been asking friends about which Los Angeles men's salon they go to and they have recommended the expertise offered by this hair salon Studio City location.

  • After doing weeks of research online I finally found the perfect English golden retriever for sale at If you want a classy and professional breeder to get your new puppy from, then go to deercreekgoldens and call them. You will thank me!

  • After doing some research on some search engine optimization companies, I came across one that I really liked. I decided to contact this search engine optimization company and get some more inforamtion about the way they do the optimization. I really liked that the search engine optimization they offer is reasonabley priced. I decided to contact them right away.

  • A friend of mine who lives in Northern California recently experienced a serious personal injury and asked me if I can help him locate a Berkeley personal injury lawyer to help him recover some of his medical expenses. Therefore, I told him to find a Berkeley personal injury law firm that has a lot of experience with personal injury cases in the Berkeley area.

  • A few weeks ago one of my friends came home from work and he noticed that he was missing his center caps. He decided to go online and he found a site that sells some aftermarket center caps. He did some research and he found out that the center caps they sell are one of the best. He recommends them to others.

  • A few weeks ago I accepted a job so I am moving back home to texas. My wife and I met with an outstanding copperas cove realtor and they showed us some lovely Killeen texas homes for sale. We also looked at some nice Harker Heights Texas Real Estate. We recommend this copperas cove realtor to others.

  • A few months ago I went to see the outstanding team at berkeley bail bonds to help my friend. I asked around and I was told that the staff at berkeley bail bonds are excellent. I would also endorse using the crew at bail bonds napa and napa bail bonds as well as the staff at bail bonds napa county and napa county bail bonds.

  • A few months ago I read an article in a medical journal about some outstanding scrotal support devices. As a medical doctor I would strongly recommend these wonderful scrotal support devices. These devices work well for people have an orchitis painful testicle. I like to buy scrotal support devices for my clients.

  • A few days ago when I was talking to one of the people that works for me, he told me that if we bought some computer stands, things would be easier for them at work. I thought about it and decided that he was right and started looking for quality computer stands. I found what I was looking for at CompuCaddy.

  • A few days ago when I was talking to one of the people that works for me, he told me that if we bought some computer carts, things would be easier for them at work. I thought about it and decided that he was right and started looking for quality computer stands. I found what I was looking for at CompuCaddy.

  • A few days ago when I was looking for something nice that I could get for my birdesmaids, one of my aunts told me that she would recommend this bridesmaid pashmina that she has seen. She told me that it would make a beautiful gift and they could keep them forever. I liked her idea and decided to go with it.

  • A few days ago when i was looking for a florist in Mississauga , I came across this really nice flower shop called Simply Flowers N' Things where they specialize in all floral details for special occassions and more. I really liked the bouquets that they had, so I decided to buy some nice flowers for my sister before I went to visit her.

  • Brown Recluse bite general information, Brown Recluse bite prevention information, and Brown Recluse bite treatment information is available here for your review.

  • Anderson business technology is one of the nicest in Pasadena, Ca. If you are thinking about getting some copiers or color printers then you should check out for details.



What is marketing research?

What does a marketing plan contain?

What is direct mail?

Descriptions of Different Marketing Professions

What is a sales representatives and what do they do?

Top Ten Web Marketing & Advertising Ideas

What is target marketing?

What does a director of marketing do?

What is an Advertising Manager?

What an Account Executive?

What is an Advertising Sales Director?

What is an Account Coordinator?

What is a Media Director?

What is a Media Coordinator?

What is a Media Buyer?









Marketing Basics | Marketing Research | Marketing Plan | Direct Mail | Marketing Professions | Sales Representatives | Top Ten Ad Ideas | Target Marketing | Director of Marketing | Advertising Manager | Account Executive | Advertising Sales Director | Account Coordinator | Media Director | Media Coordinator | Media Buyer | Home | Site Map